Could AI mean the end for influencers?

Could AI mean the end for influencers?

Daily Sensemaker • S1, Episode 1137

Could AI mean the end for influencers?

Last week, a six-hour livestream hosted by an AI-generated influencer drew 13 million views and generated $7.5 million in sales for Baidu- a Chinese tech company.

Enjoyed this story?


More stories:
Go to series

Listen more

The Slow Newscast
weekly

The Slow Newscast

30 Episodes

Our weekly investigative show

The News Meeting
weekly

The News Meeting

46 Episodes

What should lead the news and why?

We Have Notes
weekly

We Have Notes

1 Episode

Writer and journalist Liv Little and Observer critic Miranda Sawyer get notes from editors all the time – now it’s their turn to hand them out. Every Wednesday morning, Liv and Miranda weigh in on the latest cultural happenings, from reality TV meltdowns and art house films, to gallery openings and TikTok trends. Smart, funny, and full of sharp observations. We Have Notes is culture with commentary.