Labubus, Prada and sex shop braces: Frieze’s fashion forward visitors

Sol Golden-Sato, artist

Photographed in front of contemporary art by Studio Lenca 

The look The velvet suit is a Vivienne Westwood piece from the 1980s, which I found through a friend in Portobello. The coat is Paul Smith and the shoes are from a shop on the Kings Road in Chelsea called Sukie's. A lot of people might use their mood or the way they are feeling to control how they dress, but I like to use clothes as a way of shaping how I am going to feel. Today it was all about wanting to be playful.

The art A big part of Frieze for me is about meeting other artists, whether that be up-and-coming talent or friends I’ve known for years. I’ve enjoyed seeing the work of galleries in the Focus section, such as Ginny on Frederick and the Gathering.

Jan Arkwright, retired prison lawyer 

Photographed in the OMR booth

The look The cardigan is by Birmingham-based knitwear brand Hades, the jeans are Margaret Howell and the shoes are very old Church’s. When I was about 16, I wore wellington boots with Paddington Bear transfers and workman’s overalls. My granny was insistent I’d grow out of dressing that way; I like to think I’ve matured into it.

The art I love art in terms of how it informs, affirms and also challenges my perspectives on what is going on in the world. We have a private gallery at our home in the jewellery quarter of Birmingham, so it’s always important for us to be consuming art.

Paul Kindersley, artist and Elizabeth Mascolo, self proclaimed “weirdo”

Photographed in front of Honesty Sure by Issy Wood

The look We decided to coordinate our outfits today with somewhat of a pink theme. We also have our matching Labubus and are surprised we haven’t seen more of them here at the fair. There are always these trends that come and go, so it’s fun to be part of a weird moment that doesn’t cost a fortune. There’s a strange intergenerational thing about them: one minute they are cool, then they aren’t and then suddenly they are again. It’s just all quite exciting.

The art In Frieze Masters there was a tiny shard of pottery that contained a naked man holding a rabbit. I thought it might be somewhat affordable because of its size, but it was like £45,000 so that’s definitely not coming home with us.

Barbara Ayozie Fu Safira, artist and stylist

Photographed in front of work by Rafał Zajko presented by Coulisse Gallery

The look The hooded jacket was handmade in Morocco, my bag and glasses are both Gucci and the boots are Burberry. The pleated skirt is vintage and my jewellery is Alighieri. Clothing and styling is a form of protection – it was one of the first tools I was able to utilise when communicating my creativity.

The art I’m excited to see how the artists at this year’s Frieze have been responding to what we have all been living through politically during these unpredictable times. It was Nina Simone who said “an artist’s duty, as far as I'm concerned, is to reflect the times” and I completely agree with that.

Gastón Assayas, hotelier 

Photographed in front of Untitled by Daiga Grantina

The look The leather braces with silver hardware and leather tie are both from a sex shop. Everything else is secondhand. I live in Paris and we have such great vintage shops that you never really have to buy clothes brand new. For me, dressing is all about the mood of the day, how I feel that morning and what I want to say.

The art My boyfriend is an artist so I’m delving into the art world more than ever before. It’s refreshing to escape from the modern-day universe of selfies and social media to experience work with real history and cultural significance.

Xuan Liu, artist

Photographed in front of the work of Lucia Pescador

The look The coat is from one of my favourite brands called Sacai and the trousers are from a vintage store in Shanghai. As an artist I work mainly with sculpture and installation, which has definitely trickled down into my style and influences my love for shape and texture.

The art I’m living nomadically between Shanghai and London at the moment, so I’m here for inspiration. I love the sculpture work of Wangechi Mutu – I found her choice of materials really interesting. It’s also been exciting to see how much textile-based art is here this year in comparison to previous years.

Nathaniel Oliver, artist

Photographed in front of his own painting, River Full, and the sculpture Inverted Dancer by Thaddeus Mosley

The look The denim jacket and jeans are both Eckhaus Latta, the sweater is 6876 and my tie is Todd Snyder. The crocheted hat is Story MFG and the loafers are by an Italian brand called Santoni.

The art So I’m actually showing an oil painting here at Frieze this year with Karma, a gallery that has spaces in both Los Angeles and New York, where I live. I’ve loved seeing the work of Curtis Talwst Santiago and Gagosian’s solo presentation by Lauren Halsey. White Cube also has a really great booth which is worth a visit.

Olga Vilshenko, stylist and brand owner

Photographed in front of sculptural work by Petrit Halilaj and Álvaro Urbano

The look The jacket, bag, skirt and heels are all AW25 Prada as I’ll be attending the Prada Mode London exhibition after I’ve finished here at Frieze today. No one designs for a women’s body like Miuccia Prada – she’s always been one of favourites.

The art I’m originally from Russia, so because English is not my first language I’ve been exploring Frieze as part of a guided tour group today. It’s been really insightful and inspiring to see the work of so many female artists, like Celia Paul and Marguerite Humeau.