10 of the best... classic perfumes

10 of the best... classic perfumes

Old-fashioned perfumes can both highly intense and curiously timeless. Fumni Fetto selects her top picks


As a teen, I was obsessed with vintage clothing. Of course, then, it wasn’t called vintage. (At best it was “secondhand”; at worst “dead people’s clothes”.)

No other 13-year-old went to a grim south London adventure park wearing a navy blue 70s trench and 60s platforms. But my penchant for old people’s clothes never stretched to fragrance – I preferred the overpriced, cheaply constructed, mass-produced stuff. I had zero interest in classic scents and didn’t understand why any teenager would want to smell like (shock horror) a great-grandmother.

I reasoned that my sartorial stance was different: that was cool and ironic; smelling like a centenarian wasn’t.

Now, perhaps as a sign that we are all nostalgic for what we believe to be a less-fraught era, the old-fashioned perfume is making a comeback. These powdery scents – intense, addictive, comforting concoctions – typically carry notes like violet, iris, rose and vanilla. And they have staying power. Hence, many contemporary perfumes are taking their cue from their enduring predecessors.

The so-called old timers, it seems, are having a modern-day influence. And this time round, I’m here for it.

1. Parfums de Marly Valaya £165, johnlewis.com

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2. Givenchy Amarige £54.50, boots.com


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3. Van Cleef & Arpels Musc de Soie £164, selfridges.com

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4. Nina Ricci L’eau du Temps £47, ninaricci.com

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5. Diptyque Orpheon £82, libertylondon.com

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6. Frédéric Malle Iris Poudre £200, cultbeauty.com

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7. Chanel No 5 £78, chanel.com

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8. Mizensir Poudre D’or £200, lessenteur.com

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9. Guerlain Shalimar £75, guerlain.com

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10. Phlur Not Your Baby £99, spacenk.com

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Editor’s note: our recommendations are chosen independently by our journalists. The Observer may earn a small commission if a reader clicks a link and purchases a recommended product. This revenue helps support Observer journalism.


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