Offers

Saturday 18 July 2026

Free audio tour: Explore the UK and beyond with VoiceMap

Take tours with Stephen Fry, Ian McKellen and Dan Snow. Reward your curiosity with audio tours in over 600 destinations worldwide, including over 400 walks across the UK

Your first VoiceMap tour, free, courtesy of Observer Culture Club 

VoiceMap is a GPS-triggered audio walking tour app that turns your phone into a personal guide. No timetables, no groups, no waiting around, just press play and the narration finds you, wherever you are, whenever you’re ready to go.

Over 400 tours across the UK, and 2,000+ worldwide 

VoiceMap has more than 400 tours in over 100 destinations across the UK, from the cobbles of Edinburgh’s Old Town to the docks of Bristol, the ginnels of York and the backstreets of your own neighbourhood in London. Narrators include Stephen Fry, Ian McKellen and Dan Snow, alongside hundreds of other tour guides, historians, authors and podcasters, each bringing their own expertise and storytelling style to the places they know best. Beyond the UK, the library spans 80 countries and 600 destinations worldwide, covering history, true crime, food, architecture and local legend, you’ll be sure to find a tour close to home or next time you’re travelling. 

Walk at your own pace 

Each tour uses your phone’s GPS to play audio automatically, at the right time and place, so you can linger over a view, duck into a café, or double back for a photo, without ever losing your place in the story.

Discover close to home, or far afield

Use your free tour to rediscover a corner of the UK you thought you knew, many of the app’s most passionate users are surprised by what a VoiceMap tour turns up just a few streets from home, or save it for your next trip abroad. Either way, it’s a fresh way to explore: no groups, no fixed start times, just you, your headphones, and a story that unfolds as you walk.

Redeem your offer 

As an Observer Culture Club reader, your first VoiceMap tour is free. Simply follow the link below and use the code to claim your tour: 

2. Create an account 

3. Select Tour Codes from the menu, then select Enter Codes 

4. Enter the code OCCLUB to receive a free tour credit 

5. All tours will have a Redeem button next to them. Simply select and download your chosen tour. 

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Offer terms: new VoiceMap users only. One redemption per person. Credit must be redeemed within 12 months of issue. No cash alternative, not transferable, not resellable, and cannot be combined with other offers or discounts. VoiceMap reserves the right to withdraw, amend or substitute this offer at any time. Subject to VoiceMap’s general terms.

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