Growth Marketing Manager (Subscriptions), The Observer

What’s the job?

As Growth Marketing Manager (Subscriptions), you’ll be responsible for driving paid subscriber growth for The Observer’s new suite of digital and print subscriptions. Using performance marketing, partnerships, Social, SEO and other marketing and organic levers, you’ll help build a repeatable, scalable acquisition engine for The Observer’s new subscription business, enabling us to reach customers and build a sustainable revenue foundation to support our award-winning newsroom.

Where do I work?

The Observer newsroom, London (22 Berners Street) plus some flexibility to work remotely 1 day per week.

What are we for?

The Observer’s promise is in the name. The Observer bears witness; the best of journalism being curious minds at work. It loves the arts and ideas, both for their own sake and because they can change lives. It’s proudly progressive, but has no party allegiance. It’s open to different arguments and its editorial independence is non-negotiable. We are building a new Observer across print, audio and digital. We’re here to build journalism that lasts, and a commercial model to ensure that it thrives.

What’s my personal contribution?

You’ll deliver efficient and cost-effective subscriber acquisition through experimentation, channel optimisation, and data-led creative, working directly and with external teams to secure the best results. You’ll ensure we’re always testing, learning and refining the path to growth — in collaboration with editorial, product, and marketing partners. You’ll be seen as the internal expert in scaling our subscriber growth and get to work closely with teams across the business to bring your strategies to life.

What are my responsibilities & accountabilities?

• Plan and execute acquisition campaigns across paid media, search, referrals and partnerships
• Manage agency partners to drive efficient subscriber growth
• Lead A/B and multivariate testing of creative, offers and messaging
• Monitor and optimise funnel conversion performance
• Work closely with product and data teams on paywall, pricing and targeting

What do I show? Essential skills and behaviours

• Strong performance marketing or growth background — ideally in a subscription and media context
• Skilled at experimentation, creative testing, and funnel analysis
• Commercially focused and metrics-driven
• Comfortable with flat structures and moving and iterating fast
• Great collaborator and communicator — especially in cross-functional teams

Salary and Benefits

• Competitive salary & bonus scheme
• 30 days annual leave plus bank holidays
• Private Healthcare
• Group Income Protection
• Group Life Assurance
• Pension
• Cycle to work scheme
• Interest-free season ticket loans
• Free snacks and drinks in the newsroom

Working with us

We are a progressive business with a diverse, motivated team. We are committed to equal opportunities and creating an inclusive environment for all our employees, and we welcome applicants regardless of ethnic origin, national origin, gender, race, colour, religious beliefs, disability, sexual orientation or age.

To apply please send a covering letter and a PDF of your CV to jobs@observer.co.uk. You should include the name of the job that you are applying for in the email subject