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As a collection of websites, Vox Media was valued at about $1bn a decade ago but wasn't for sale. Yesterday, reorganised around a slick podcast operation and the storied New York Magazine, half of it was bought by James Murdoch for north of $300m. The Vox group is distinctly liberal compared with the News Corp empire built by James’s father, Rupert, and now run by his older brother, Lachlan, which generated the money for the deal. Roughly $1bn went to James last year after a bitter legal fight over the direction of News Corp. The younger Murdoch told the NYT he didn’t want to be in daily news, but “longer-form, thoughtful journalism”.
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