Spotify has defended the company’s new AI music tool on the basis that it will combat “fraud and abuse”. The feature allows users to create covers and remixes of songs and will be produced in partnership with Universal Music, the world’s largest record label. Spotify’s co-chief executive Alex Norström told the FT the initiative is a “controlled” alternative to pirated AI slop and would allow consenting artists to make extra money from their work. He claimed it would allow “one song to become 10,000”, an idea that has gone down well with investors. Spotify’s share price rose by 18% after the tool was announced. It is part of a growing trend within creative industries. AI is already being used to create adverts and paintings, some of which have sold for thousands of dollars. Last year three AI songs topped Spotify’s music charts.
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