Fashion

Friday 12 June 2026

Things Worth Wearing... Footie fashion

The World Cup is under way with a record 48 teams lining up to compete. Here’s what to wear to support in style, whichever flag you’re flying

Back of the net: Puma worked with designer Salehe Bembury on the Trvl Wear collection, which was inspired by the colours and patterns of the goalkeeper kits worn by Puma’s national federations. Translated onto off-field casualwear, expect tracksuits and tees informed by archival Puma King designs. Track pants, £115 and track top £140, Puma

Back of the net: Puma worked with designer Salehe Bembury on the Trvl Wear collection, which was inspired by the colours and patterns of the goalkeeper kits worn by Puma’s national federations. Translated onto off-field casualwear, expect tracksuits and tees informed by archival Puma King designs. Track pants, £115 and track top £140, Puma

Striking footwear: Martine Rose has a rich history of merging football culture into her designs. For USA/Canada/Mexico 26 she teams up with Nike on an all-red, squared-toe take on the Shox R4 trainer. (Fun fact: Kendrick Lamar wore Rose’s football boot/dress shoe hybrid to the 2023 Grammy’s). £185, Martine Rose

Striking footwear: Martine Rose has a rich history of merging football culture into her designs. For USA/Canada/Mexico 26 she teams up with Nike on an all-red, squared-toe take on the Shox R4 trainer. (Fun fact: Kendrick Lamar wore Rose’s football boot/dress shoe hybrid to the 2023 Grammy’s). £185, Martine Rose

Scorelines: H&M’s collab with heritage Italian sportswear brand Lotto is perfect supporter wear if you can’t pick a team; it dials into a 1970s football aesthetic, mixing it with streetwear. The full collection takes inspiration from everyone at a match – from players and fans to the referee. £32.99, H&M

Scorelines: H&M’s collab with heritage Italian sportswear brand Lotto is perfect supporter wear if you can’t pick a team; it dials into a 1970s football aesthetic, mixing it with streetwear. The full collection takes inspiration from everyone at a match – from players and fans to the referee. £32.99, H&M

Crown jewels: Palace Skateboards and Nike’s ongoing partnership continues with a new World Cup-inspired collection celebrating England. The ‘Three Lions’ collection takes dual-branded jerseys, varsity jackets, and the collaborative Cryoshot Air Speed M sneaker from the terraces to the street. The campaign film for the collaboration features football manager Wayne Rooney and former Lioness Jill Scott. From £85, Palace Skateboards

Crown jewels: Palace Skateboards and Nike’s ongoing partnership continues with a new World Cup-inspired collection celebrating England. The ‘Three Lions’ collection takes dual-branded jerseys, varsity jackets, and the collaborative Cryoshot Air Speed M sneaker from the terraces to the street. The campaign film for the collaboration features football manager Wayne Rooney and former Lioness Jill Scott. From £85, Palace Skateboards

Play to the whistle: Kick the World Cup off in timely perfection with New York-based, Swiss watch company Axia Time, which has made the official licensed timepiece of the tournament. The 14 Kosmos designs come in an array of national colours with a Miyota quartz movement, bioceramic case and rubber strap. Seven honour the countries that have previously won – Brazil, Uruguay, Argentina, France, Spain, Germany and England – alongside the three host nations: Canada, Mexico and the USA.£170, Axia Time

Play to the whistle: Kick the World Cup off in timely perfection with New York-based, Swiss watch company Axia Time, which has made the official licensed timepiece of the tournament. The 14 Kosmos designs come in an array of national colours with a Miyota quartz movement, bioceramic case and rubber strap. Seven honour the countries that have previously won – Brazil, Uruguay, Argentina, France, Spain, Germany and England – alongside the three host nations: Canada, Mexico and the USA.£170, Axia Time

Winning bets: This three-way collaboration between Kith, Adidas Football, and Lionel Messi commemorates 20 years since the footballer’s debut and Kith’s 15th anniversary. The on-pitch and off-field offerings include: six footwear styles; jerseys commemorating pivotal moments in Messi’s career; a washed denim jacket and matching shorts; a knit polo; wool tracksuits; and a leather duffel bag. From £105, Kith

Winning bets: This three-way collaboration between Kith, Adidas Football, and Lionel Messi commemorates 20 years since the footballer’s debut and Kith’s 15th anniversary. The on-pitch and off-field offerings include: six footwear styles; jerseys commemorating pivotal moments in Messi’s career; a washed denim jacket and matching shorts; a knit polo; wool tracksuits; and a leather duffel bag. From £105, Kith

Squad style: Haitian-Italian designer Stella Jean’s ‘L’Haitiana’ capsule collection reimagines the intersection of football and fashion through a bold, culture-driven lens. The collection features three colourways of Haiti’s iconic football kit, redesigned into polo jerseys and T-shirt dresses that merge athletic influence with the labels DNA. Each colourful piece is hand-stitched, bearing the number 26 on the back – a mark of rebirth, not nostalgia, referring to Haiti’s return to the World Cup after 52 years. £250-£325, Stella Jean

Squad style: Haitian-Italian designer Stella Jean’s ‘L’Haitiana’ capsule collection reimagines the intersection of football and fashion through a bold, culture-driven lens. The collection features three colourways of Haiti’s iconic football kit, redesigned into polo jerseys and T-shirt dresses that merge athletic influence with the labels DNA. Each colourful piece is hand-stitched, bearing the number 26 on the back – a mark of rebirth, not nostalgia, referring to Haiti’s return to the World Cup after 52 years. £250-£325, Stella Jean

Pashion for fassion: Multidisciplinary artist Navinder Nangla brings his signature red squiggle ‘Pashion for fassion’ graffiti tag to the pitch, reworking England, Germany and Argentina’s home strips with his bold spray lines and deliberately mis-spelt names. Ingerlund jersey, £119, End Clothing

Pashion for fassion: Multidisciplinary artist Navinder Nangla brings his signature red squiggle ‘Pashion for fassion’ graffiti tag to the pitch, reworking England, Germany and Argentina’s home strips with his bold spray lines and deliberately mis-spelt names. Ingerlund jersey, £119, End Clothing

Mexican wave: Willy Chavarria’s latest Adidas Originals collection called ‘Comienza Con El Sueño’ (It Begins With The Dream) is officially accredited Team Mexico merch. Unveiled at Chavarria’s AW26 runway show, modelled by Latam boyband Santos Bravos, the pieces pay homage to the designer’s Mexican roots with football jerseys, tracksuits and Megaride trainers capturing the spirit of the beautiful game. From £160, Adidas

Mexican wave: Willy Chavarria’s latest Adidas Originals collection called ‘Comienza Con El Sueño’ (It Begins With The Dream) is officially accredited Team Mexico merch. Unveiled at Chavarria’s AW26 runway show, modelled by Latam boyband Santos Bravos, the pieces pay homage to the designer’s Mexican roots with football jerseys, tracksuits and Megaride trainers capturing the spirit of the beautiful game. From £160, Adidas

From the spot: Face those penalty-shoot out fears head on and wear 36 years of heartache on your chest. Savile Row Sports Club has immortalised the Italia 90 semi-final squad who came within touching distance of lifting the cup before crashing out to Germany on penalties. The iconic 11 including Shilton, Waddle, Lineker and Pearce feature on the unisex Harrington jacket. £495, Savile Row Sports Club

From the spot: Face those penalty-shoot out fears head on and wear 36 years of heartache on your chest. Savile Row Sports Club has immortalised the Italia 90 semi-final squad who came within touching distance of lifting the cup before crashing out to Germany on penalties. The iconic 11 including Shilton, Waddle, Lineker and Pearce feature on the unisex Harrington jacket. £495, Savile Row Sports Club

Team colours: Give your World Cup wardrobe a serotonin lift with Levi’s Country Ringer T-shirts. The brand celebrates the upcoming football festivities with a series of country-themed, retro ringer tees, giving fans a stylish way to rep their national colours without stepping onto the pitch. £35, Levi’s

Team colours: Give your World Cup wardrobe a serotonin lift with Levi’s Country Ringer T-shirts. The brand celebrates the upcoming football festivities with a series of country-themed, retro ringer tees, giving fans a stylish way to rep their national colours without stepping onto the pitch. £35, Levi’s

Top image: Stella Jean

Newsletters

Choose the newsletters you want to receive

View more

For information about how The Observer protects your data, read our Privacy Policy

Follow

The Observer
The Observer Magazine
The ObserverNew Review
The Observer Food Monthly
Copyright © 2025 Tortoise MediaPrivacy PolicyTerms & Conditions