News in brief

Friday 27 March 2026

Talk of a Gen Z church revival may have been premature

A Christian charity now says the YouGov data it received was faulty

This article appeared as part of the Daily Sensemaker newsletter – one story a day to make sense of the world. To receive it in your inbox, featuring content exclusive to the newsletter, sign up for free here.

The Sensemaker reported yesterday on contradictory data about Church of England attendance among young people. While YouGov surveys pointed towards a mini-religious revival, figures from the Church itself showed that Gen Z participation was still below Covid levels. Now the Bible Society has pulled its report on the YouGov data, which it said “could no longer be regarded as a reliable source of information about the spiritual landscape in Britain”. YouGov has admitted that some of the respondents were fraudulent and will now rerun the polls. This is unfortunate timing for Sarah Mullally, who was formally installed as the archbishop of Canterbury on Wednesday. One bright spot for the troubled institution was the intimation that young people might be returning to the Church. But the data never did pass the smell test.

Newsletters

Choose the newsletters you want to receive

View more

For information about how The Observer protects your data, read our Privacy Policy

Follow

The Observer
The Observer Magazine
The ObserverNew Review
The Observer Food Monthly
Copyright © 2025 Tortoise MediaPrivacy PolicyTerms & Conditions