Lachlan Murdoch bets on streaming with Roku deal

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Fox has struck a $22bn deal to buy Roku, the streaming platform used by more than 100m households. The appeal of the takeover is obvious. Fox will be able to better target adverts, solicit customers who have abandoned traditional television, and compete in an industry that has been shaken by Paramount Skydance’s ongoing acquisition of Warner Bros. You need only look at the numbers: Roku-Fox would be the third largest player in US TV by share of viewership. Although Fox already operates two streaming services, Tubi and Fox One, Roku will be Lachlan Murdoch’s first major acquisition since he took over the family empire last year.