Sam Deaman
Sam supports the styling of celebrity shoots, editorials, shopping pages and creation of fashion features. He also puts his degree in editorial and advertising photography to good use, shooting fashion still life and portraiture for the magazine and online platforms. Before joining the Observer, he worked as fashion assistant to stylist Luke Jefferson Day, as well as organisations such as The Guardian and Matchesfashion.
Sam Deaman
Sam supports the styling of celebrity shoots, editorials, shopping pages and creation of fashion features. He also puts his degree in editorial and advertising photography to good use, shooting fashion still life and portraiture for the magazine and online platforms. Before joining the Observer, he worked as fashion assistant to stylist Luke Jefferson Day, as well as organisations such as The Guardian and Matchesfashion.
We love: fashion fixes for the week ahead
The style index: road-running trainers
The Observer's 30 most stylish people of the year
Don of the dance floor: 30 key menswear items to update your party wardrobe
Nights to remember: 30 key womenswear items to update your party wardrobe
The clock is ticking: last minute gifts for beauty lovers
We love: fashion fixes for the week ahead
The style index: loafers
Major layers: 15 key items to update your winter wardrobe
Catch a falling star: 20 of the best silver rings
Tread softly: 15 of the best retro trainers
We love: fashion fixes for the week ahead
Legends of fall: 12 autumnal accessories
Labubus, Prada and sex shop braces: Frieze’s fashion forward visitors
Pick ’n’ mix: 10 of the best resin jewellery pieces
We love: fashion fixes for the week ahead
Gather your knits: 18 of the best men’s jumpers
Fall for your perfect autumn scent
Hometown glory: highlights from London Fashion Week spring/summer 2026
