Photo of Helen Seamons
Helen Seamons

Helen Seamons started her career at Marie Claire and has worked at The Observer for over 15 years, a decade of which was spent as joint men's fashion editor at The Guardian. Her editorial work includes covering international fashion weeks, styling fashion content and leading names from the entertainment industry including; Rami Malek, Willem Dafoe, Elizabeth Olsen, Pharrell Williams and Rihanna for cover shoots. She has also styled two world tours for Louis Tomlinson.

Photo of Helen Seamons

Helen Seamons

Helen Seamons started her career at Marie Claire and has worked at The Observer for over 15 years, a decade of which was spent as joint men's fashion editor at The Guardian. Her editorial work includes covering international fashion weeks, styling fashion content and leading names from the entertainment industry including; Rami Malek, Willem Dafoe, Elizabeth Olsen, Pharrell Williams and Rihanna for cover shoots. She has also styled two world tours for Louis Tomlinson.

  • Helen Seamons
    Whatever the weather: eight of the best cagoules

    A quality cagoule is a seasonal must-have, be it for a serious hike, a casual stroll, or a trusty just-in-case layer. Here are the best for...

    Sun, 7 Sept 2025

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Sustainable style, covetable charms and a comedy collab

    Fri, 5 Sept 2025

  • Helen Seamons
    We Love: fashion fixes for the week ahead

    Preppy classics, talisman jewellery and breathing new life into a well-worn handbag

    Fri, 29 Aug 2025

  • Helen Seamons
    We Love: fashion fixes for the week ahead

    The do-everything dress, autumn heroes and bags for life

    Fri, 15 Aug 2025

  • Helen Seamons
    On your marks: 8 of the best running trainers

    Give your heels wings with these high-speed, high-style running shoes

    Sun, 10 Aug 2025

  • Helen Seamons
    We Love: fashion fixes for the week ahead

    Adaptive design, a zine-inspired Caribbean pop-up and a stylish read for kids

    Mon, 4 Aug 2025

  • Helen Seamons
    Shore things: 12 of the best raffia beach bags

    Stylishly stash your summer essentials for a day on the sand

    Sun, 3 Aug 2025

  • Helen Seamons
    Roll with it: the enduring appeal of the Oasis look

    Why the Oasis look is still refreshing wardrobes after all these years

    Sun, 27 Jul 2025

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Size-inclusive style, heatwave-friendly linen – and an online charity auction

    Wed, 23 Jul 2025

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Size-inclusive style, heatwave-friendly linen and an online charity auction

    Wed, 23 Jul 2025

  • Helen Seamons
    Hort couture: tailoring with floral flourishes for men

    Inspired by the Garden Museum’s Cecil Beaton exhibition, the fashion team imagined a tailoring portrait session between the legendary photographer and horticultural hero Brenton Pink

    Mon, 21 Jul 2025

  • Helen Seamons
    In the deep: 15 of the best floral swimsuits

    Retro full-bloom florals and ditsy prints for lazy summer days

    Sun, 13 Jul 2025

  • Helen Seamons
    We love: fashion fixes for the week ahead

    50 years of Iron Maiden, get the Oasis look, and an exhibition for art and beauty lovers

    Tue, 8 Jul 2025

  • Helen Seamons
    Highlights from Paris men’s fashion week SS26

    Designers embraced new chapters with an eye on the past during a heatwave week

    Wed, 2 Jul 2025

  • Helen Seamons
    Chic accessories for a summer of tennis

    Chic accessories for a summer of tennis

    Sun, 29 Jun 2025

  • Helen Seamons
    A-listers applaud Jonathan Anderson’s Dior debut

    The first designer to head the fashion house’s menswear, womenswear and haute couture brought his signature subverted spin to the 78-year-old brand

    Sat, 28 Jun 2025

  • Helen Seamons
    Pyjamas, Pimms and pizzazz: Milan men’s fashion week

    Italian style stalwarts welcomed British names to the capital for a sizzling hot season

    Wed, 25 Jun 2025

  • Helen Seamons
    Parks and recreation: men's summer styles

    Caravans, boating ponds, pigeons, picnics and ping pong: here’s how to staycation in style

    Sun, 22 Jun 2025

  • Helen Seamons
    Shirt tales: 13 vibrant summer specials

    Geometric tile-inspired prints and crochets for holidays and sundowners

    Sat, 14 Jun 2025

  • Helen Seamons
    Fashion: Fancy footwork

    Step away from crocs and trainers, and slip on a loafer

    Sun, 8 Jun 2025

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