Photo of Helen Seamons
Helen Seamons

Helen Seamons started her career at Marie Claire and has worked at The Observer for over 15 years, a decade of which was spent as joint men's fashion editor at The Guardian. Her editorial work includes covering international fashion weeks, styling fashion content and leading names from the entertainment industry including; Rami Malek, Willem Dafoe, Elizabeth Olsen, Pharrell Williams and Rihanna for cover shoots. She has also styled two world tours for Louis Tomlinson.

Photo of Helen Seamons

Helen Seamons

Helen Seamons started her career at Marie Claire and has worked at The Observer for over 15 years, a decade of which was spent as joint men's fashion editor at The Guardian. Her editorial work includes covering international fashion weeks, styling fashion content and leading names from the entertainment industry including; Rami Malek, Willem Dafoe, Elizabeth Olsen, Pharrell Williams and Rihanna for cover shoots. She has also styled two world tours for Louis Tomlinson.

  • Helen Seamons
    The style index: 10 of the best puffer jackets

    Beat the chill in quilted outerwear

    Sun, 18 Jan 2026

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Keepsake jewellery, running kit for the new year and sleek coats for drab days

    Sat, 10 Jan 2026

  • Helen Seamons
    The style index: 10 of the best vanity clutches

    Ice-breaker bags for New Year’s eve parties

    Sat, 27 Dec 2025

  • Helen Seamons
    The style index: Fair Isle sweaters

    A chic take on a Christmas jumper you can wear all winter

    Sun, 21 Dec 2025

  • Helen Seamons
    The Observer's 30 most stylish people of the year

    Skarsgård, Blanchett, Paddington... We rank the best-dressed celebs of 2025

    Fri, 19 Dec 2025

  • Helen Seamons
    Best foot forward: slippers to be seen in

    Open the door to first-class slippers to keep you warm and stylish all day

    Sun, 14 Dec 2025

  • Helen Seamons
    Don’t leave it too late: last-minute gifts for fashion lovers

    Stationery and scents, reading and rambling, we’ve found something to suit just about everyone

    Sat, 13 Dec 2025

  • Helen Seamons
    Make Me A Offer: meet the TikTok veterans

    No one is more surprised to be famous than Michael and Teresa Barnett, stars of social media’s Make Me A Offer

    Fri, 12 Dec 2025

  • Helen Seamons
    The style index: blouson jackets

    Leather (and faux-leather) jackets to give you wings

    Mon, 1 Dec 2025

  • Helen Seamons
    Evening looks to go big in the small hours

    Dress up to bring the sparkle after dark, wherever your plans take you

    Fri, 28 Nov 2025

  • Helen Seamons
    Party pieces: all you need for a big night out

    Embellish your evening look with accessories that razzle-dazzle

    Sun, 23 Nov 2025

  • Helen Seamons
    Accessories to solve any style puzzle

    These classic accessories are the answers to your fashion conundrums

    Sun, 16 Nov 2025

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Mel C fronts JW Anderson’s new campaign, Glenn Martens comes to H&M, Blunt brollies tackle winter rains

    Wed, 29 Oct 2025

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Doing good at Bicester Village, cosy scarves, and Labrum comes to John Lewis

    Fri, 24 Oct 2025

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Pacino and De Niro cuddle up in coats, sports kits get retro and Bella Freud is back at M&S

    Thu, 16 Oct 2025

  • Helen Seamons
    Heading for the fall: men’s wardrobe updates

    An autumnal refresh for your wardrobe staples

    Tue, 14 Oct 2025

  • Helen Seamons
    Fireflies, fountains and firsts

    The French capital was home to a week of stunning debuts and magnificent spectacles from well-established names

    Fri, 10 Oct 2025

  • Helen Seamons
    Chanel: soft, starry and simply out of this world

    Matthieu Blazy’s debut concludes a season of creative director musical chairs and lays foundations for a long-term tenure

    Tue, 7 Oct 2025

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Cowboy denim, a cultural exchange inspired collab and David Gandy’s pants

    Tue, 30 Sept 2025

  • Helen Seamons
    Ahead of the game: how to dress like a football manager

    Keep your eye on the ball with the new season’s sharpest styles

    Sun, 28 Sept 2025

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