Photo of Helen Seamons
Helen Seamons

Helen Seamons started her career at Marie Claire and has worked at The Observer for over 15 years, a decade of which was spent as joint men's fashion editor at The Guardian. Her editorial work includes covering international fashion weeks, styling fashion content and leading names from the entertainment industry including; Rami Malek, Willem Dafoe, Elizabeth Olsen, Pharrell Williams and Rihanna for cover shoots. She has also styled two world tours for Louis Tomlinson.

Photo of Helen Seamons

Helen Seamons

Helen Seamons started her career at Marie Claire and has worked at The Observer for over 15 years, a decade of which was spent as joint men's fashion editor at The Guardian. Her editorial work includes covering international fashion weeks, styling fashion content and leading names from the entertainment industry including; Rami Malek, Willem Dafoe, Elizabeth Olsen, Pharrell Williams and Rihanna for cover shoots. She has also styled two world tours for Louis Tomlinson.

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Paul Smith sets sail, Bridgerton-inspired jewels and the perfect spring-time sneaker

    Mon, 2 Mar 2026

  • Helen Seamons
    Highlights from London fashion week autumn/winter 26

    Celebrations at Erdem, Pony Kids at Simone Rocha, and a cameo appearance from the King

    Thu, 26 Feb 2026

  • Helen Seamons
    Why small glasses are making a big impact

    Pack away those chunky frames. Little coloured lenses are looking up

    Sun, 22 Feb 2026

  • Helen Seamons
    We Love: fashion fixes for the week ahead

    Designer totes, Savile Row comes to the high street and pearl encrusted trainers

    Fri, 20 Feb 2026

  • Helen Seamons
    No snow required: style goes slopeside

    Fashion is heading for the piste with winterwear – and bobsleigh-inspired jumpsuits

    Sun, 15 Feb 2026

  • Helen Seamons
    We love: Fashion fixes for the week ahead

    Spring denim, café culture and how to celebrate Valentine’s day in style

    Fri, 13 Feb 2026

  • Helen Seamons
    Musical melodramas, swan songs and wild wigs : the key collections of Paris menswear AW26

    From traditional techniques at Issey Miyake to the functionally futuristic at Louis Vuitton, this season embraced a sense of timelessness

    Mon, 26 Jan 2026

  • Helen Seamons
    Punks and Poiret give Dior menswear a new look

    Jonathan Anderson explains the inspirations behind his latest Dior collection unveiled at Paris’s Musée Rodin

    Sat, 24 Jan 2026

  • Helen Seamons
    Archives, cufflinks and Arctic fishing: the key collections of Milan Menswear AW26

    Ralph Lauren returned to the runway, Paul Smith delved into his back catalogue and Prada subverted the classics

    Thu, 22 Jan 2026

  • Helen Seamons
    The style index: 10 of the best puffer jackets

    Beat the chill in quilted outerwear

    Sun, 18 Jan 2026

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Keepsake jewellery, running kit for the new year and sleek coats for drab days

    Sat, 10 Jan 2026

  • Helen Seamons
    The style index: 10 of the best vanity clutches

    Ice-breaker bags for New Year’s eve parties

    Sat, 27 Dec 2025

  • Helen Seamons
    The style index: Fair Isle sweaters

    A chic take on a Christmas jumper you can wear all winter

    Sun, 21 Dec 2025

  • Helen Seamons
    The Observer's 30 most stylish people of the year

    Skarsgård, Blanchett, Paddington... We rank the best-dressed celebs of 2025

    Fri, 19 Dec 2025

  • Helen Seamons
    Best foot forward: slippers to be seen in

    Open the door to first-class slippers to keep you warm and stylish all day

    Sun, 14 Dec 2025

  • Helen Seamons
    Don’t leave it too late: last-minute gifts for fashion lovers

    Stationery and scents, reading and rambling, we’ve found something to suit just about everyone

    Sat, 13 Dec 2025

  • Helen Seamons
    Make Me A Offer: meet the TikTok veterans

    No one is more surprised to be famous than Michael and Teresa Barnett, stars of social media’s Make Me A Offer

    Fri, 12 Dec 2025

  • Helen Seamons
    The style index: blouson jackets

    Leather (and faux-leather) jackets to give you wings

    Mon, 1 Dec 2025

  • Helen Seamons
    Evening looks to go big in the small hours

    Dress up to bring the sparkle after dark, wherever your plans take you

    Fri, 28 Nov 2025

  • Helen Seamons
    Party pieces: all you need for a big night out

    Embellish your evening look with accessories that razzle-dazzle

    Sun, 23 Nov 2025

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