Photo of Helen Seamons
Helen Seamons

Helen Seamons started her career at Marie Claire and has worked at The Observer for over 15 years, a decade of which was spent as joint men's fashion editor at The Guardian. Her editorial work includes covering international fashion weeks, styling fashion content and leading names from the entertainment industry including; Rami Malek, Willem Dafoe, Elizabeth Olsen, Pharrell Williams and Rihanna for cover shoots. She has also styled two world tours for Louis Tomlinson.

Photo of Helen Seamons

Helen Seamons

Helen Seamons started her career at Marie Claire and has worked at The Observer for over 15 years, a decade of which was spent as joint men's fashion editor at The Guardian. Her editorial work includes covering international fashion weeks, styling fashion content and leading names from the entertainment industry including; Rami Malek, Willem Dafoe, Elizabeth Olsen, Pharrell Williams and Rihanna for cover shoots. She has also styled two world tours for Louis Tomlinson.

  • Helen Seamons
    We love: fashion fixes for the week ahead

    A fresh spin on 90s denim, a new jewellery exhibition and a classic blazer for all occasions

    Wed, 15 Jul 2026

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Dressed to thrill at Silverstone, a sisterhood of artisans and a creative, sustainable club for kids.

    Sat, 4 Jul 2026

  • Helen Seamons
    Paris on fire: scorching temperatures and cool looks at men’s at fashion week

    The SS27 shows took place during the hottest week France has seen since records began in 1947. Despite the difficult conditions designers presented joyful collections

    Wed, 1 Jul 2026

  • Helen Seamons
    Himesh Patel: ‘Ambition is still something I’ve not come to terms with’

    The British actor is about to star in The Odyssey, Hollywood’s summer blockbuster, and has a lead role in a high-profile reboot of The X-Files. How did he get there? And why won’t he believe he’s really famous?

    Wed, 1 Jul 2026

  • Helen Seamons
    The coolest menswear for hot weather

    Whatever your plans are this season – beach, barbecue or being out on a trail – we’ve got summer dressing sorted.

    Tue, 30 Jun 2026

  • Helen Seamons
    Time to sizzle: Hot summer fashion for men

    Ultimate guide to how to dress for summer whether you’re hitting the beach, a walking trail or hosting a BBQ in your back garden

    Sat, 27 Jun 2026

  • Helen Seamons
    Frat boys, beach combers and the return of skinny jeans: Milan men’s fashion week SS27

    From Paul Smith’s summer suits to Dolce & Gabbana’s vacation vibes, designers embraced the hot, hot mood in the Italian capital

    Thu, 25 Jun 2026

  • Helen Seamons
    Simone Rocha’s spring 2027 menswear show

    Pitti Uomo’s closing act at the Teatro della Pergola presented Rocha’s romantic vision of modern masculinity

    Fri, 19 Jun 2026

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Loewe has a fresh new scent, O Pioneers revives the Swinging Sixties, and a former Marni creative director brings his eclectic eye to Uniqlo

    Mon, 15 Jun 2026

  • Helen Seamons
    Things worth wearing... Footie fashion

    The World Cup is under way with a record 48 teams lining up to compete. Here’s what to wear to support in style, whichever flag you’re flying.

    Fri, 12 Jun 2026

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Football fever, club classics and seaside-inspired accessories

    Fri, 29 May 2026

  • Helen Seamons
    Meet the 34 most stylish people in Britain (and one very stylish dog)

    They come from different generations, but all of them live life a la mode

    Fri, 22 May 2026

  • Helen Seamons
    We Love: fashion fixes for the week ahead

    Chaos theory, retro running shoes and summer style staples

    Thu, 21 May 2026

  • Helen Seamons
    Things worth wearing... white jeans

    More versatile then blue denim, the season’s go-to jeans are about thrills – but absolutely no spills

    Sat, 16 May 2026

  • Helen Seamons
    Cash but no cachet at Met Gala

    Stars celebrate fashion is art theme but the annual event faced controversy over backing from Jeff Bezos and Lauren Sánchez Bezos

    Tue, 5 May 2026

  • Helen Seamons
    Ties that earn their stripes

    Ties are back from the style wilderness, and we’ve got Ryan Murphy’s Love Story to thank

    Mon, 27 Apr 2026

  • Helen Seamons
    A thing worth having: the bright red bag

    Celine’s halfmoon bag in Lego-brick red is our guide for an easy but unmissable pop of colour

    Sat, 25 Apr 2026

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Stylish chefs, football nuts, creepers with attitude and a landmark celebration of Black British sounds

    Tue, 21 Apr 2026

  • Helen Seamons
    Dressing up box: looks for a night at the theatre

    Choose silk, sequins, ruffles and velvet for elegance and drama that will put your evening look centre stage

    Sun, 12 Apr 2026

  • Helen Seamons
    We Love: fashion fixes for the week ahead

    The Antwerp 6 are celebrated in a new exhibition, Gap presents Big Apple fits, and jewellery gets inspired by the tide

    Thu, 2 Apr 2026

  • Follow

    The Observer
    The Observer Magazine
    The ObserverNew Review
    The Observer Food Monthly
    Copyright © 2025 Tortoise MediaPrivacy PolicyTerms & Conditions