Photo of Helen Seamons
Helen Seamons

Helen Seamons started her career at Marie Claire and has worked at The Observer for over 15 years, a decade of which was spent as joint men's fashion editor at The Guardian. Her editorial work includes covering international fashion weeks, styling fashion content and leading names from the entertainment industry including; Rami Malek, Willem Dafoe, Elizabeth Olsen, Pharrell Williams and Rihanna for cover shoots. She has also styled two world tours for Louis Tomlinson.

Photo of Helen Seamons

Helen Seamons

Helen Seamons started her career at Marie Claire and has worked at The Observer for over 15 years, a decade of which was spent as joint men's fashion editor at The Guardian. Her editorial work includes covering international fashion weeks, styling fashion content and leading names from the entertainment industry including; Rami Malek, Willem Dafoe, Elizabeth Olsen, Pharrell Williams and Rihanna for cover shoots. She has also styled two world tours for Louis Tomlinson.

  • Helen Seamons
    The style index: blouson jackets

    Leather (and faux-leather) jackets to give you wings

    Mon, 1 Dec 2025

  • Helen Seamons
    Evening looks to go big in the small hours

    Dress up to bring the sparkle after dark, wherever your plans take you

    Fri, 28 Nov 2025

  • Helen Seamons
    Party pieces: all you need for a big night out

    Embellish your evening look with accessories that razzle-dazzle

    Sun, 23 Nov 2025

  • Helen Seamons
    Accessories to solve any style puzzle

    These classic accessories are the answers to your fashion conundrums

    Sun, 16 Nov 2025

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Mel C fronts JW Anderson’s new campaign, Glenn Martens comes to H&M, Blunt brollies tackle winter rains

    Wed, 29 Oct 2025

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Doing good at Bicester Village, cosy scarves, and Labrum comes to John Lewis

    Fri, 24 Oct 2025

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Pacino and De Niro cuddle up in coats, sports kits get retro and Bella Freud is back at M&S

    Thu, 16 Oct 2025

  • Helen Seamons
    Heading for the fall: men’s wardrobe updates

    An autumnal refresh for your wardrobe staples

    Tue, 14 Oct 2025

  • Helen Seamons
    Fireflies, fountains and firsts

    The French capital was home to a week of stunning debuts and magnificent spectacles from well-established names

    Fri, 10 Oct 2025

  • Helen Seamons
    Chanel: soft, starry and simply out of this world

    Matthieu Blazy’s debut concludes a season of creative director musical chairs and lays foundations for a long-term tenure

    Tue, 7 Oct 2025

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Cowboy denim, a cultural exchange inspired collab and David Gandy’s pants

    Tue, 30 Sept 2025

  • Helen Seamons
    Ahead of the game: how to dress like a football manager

    Keep your eye on the ball with the new season’s sharpest styles

    Sun, 28 Sept 2025

  • Helen Seamons
    Hometown glory: highlights from London Fashion Week spring/summer 2026

    The SS26 schedule was bursting with talent, heralding an exciting new era for the capital’s fashion creatives

    Wed, 24 Sept 2025

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Heirloom-inspired knitwear, fantastical fancy dress, and Marie Antoinette's style

    Mon, 15 Sept 2025

  • Helen Seamons
    Whatever the weather: eight of the best cagoules

    A quality cagoule is a seasonal must-have, be it for a serious hike, a casual stroll, or a trusty just-in-case layer. Here are the best for...

    Sun, 7 Sept 2025

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Sustainable style, covetable charms and a comedy collab

    Fri, 5 Sept 2025

  • Helen Seamons
    We Love: fashion fixes for the week ahead

    Preppy classics, talisman jewellery and breathing new life into a well-worn handbag

    Fri, 29 Aug 2025

  • Helen Seamons
    We Love: fashion fixes for the week ahead

    The do-everything dress, autumn heroes and bags for life

    Fri, 15 Aug 2025

  • Helen Seamons
    On your marks: 8 of the best running trainers

    Give your heels wings with these high-speed, high-style running shoes

    Sun, 10 Aug 2025

  • Helen Seamons
    We Love: fashion fixes for the week ahead

    Adaptive design, a zine-inspired Caribbean pop-up and a stylish read for kids

    Mon, 4 Aug 2025

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