Photo of Helen Seamons
Helen Seamons

Helen Seamons started her career at Marie Claire and has worked at The Observer for over 15 years, a decade of which was spent as joint men's fashion editor at The Guardian. Her editorial work includes covering international fashion weeks, styling fashion content and leading names from the entertainment industry including; Rami Malek, Willem Dafoe, Elizabeth Olsen, Pharrell Williams and Rihanna for cover shoots. She has also styled two world tours for Louis Tomlinson.

Photo of Helen Seamons

Helen Seamons

Helen Seamons started her career at Marie Claire and has worked at The Observer for over 15 years, a decade of which was spent as joint men's fashion editor at The Guardian. Her editorial work includes covering international fashion weeks, styling fashion content and leading names from the entertainment industry including; Rami Malek, Willem Dafoe, Elizabeth Olsen, Pharrell Williams and Rihanna for cover shoots. She has also styled two world tours for Louis Tomlinson.

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Football fever, club classics and seaside-inspired accessories

    Fri, 29 May 2026

  • Helen Seamons
    Meet the 34 most stylish people in Britain (and one very stylish dog)

    They come from different generations, but all of them live life a la mode

    Fri, 22 May 2026

  • Helen Seamons
    We Love: fashion fixes for the week ahead

    Chaos theory, retro running shoes and summer style staples

    Thu, 21 May 2026

  • Helen Seamons
    Things worth wearing... white jeans

    More versatile then blue denim, the season’s go-to jeans are about thrills – but absolutely no spills

    Sat, 16 May 2026

  • Helen Seamons
    Cash but no cachet at Met Gala

    Stars celebrate fashion is art theme but the annual event faced controversy over backing from Jeff Bezos and Lauren Sánchez Bezos

    Tue, 5 May 2026

  • Helen Seamons
    Ties that earn their stripes

    Ties are back from the style wilderness, and we’ve got Ryan Murphy’s Love Story to thank

    Mon, 27 Apr 2026

  • Helen Seamons
    A thing worth having: the bright red bag

    Celine’s halfmoon bag in Lego-brick red is our guide for an easy but unmissable pop of colour

    Sat, 25 Apr 2026

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Stylish chefs, football nuts, creepers with attitude and a landmark celebration of Black British sounds

    Tue, 21 Apr 2026

  • Helen Seamons
    Dressing up box: looks for a night at the theatre

    Choose silk, sequins, ruffles and velvet for elegance and drama that will put your evening look centre stage

    Sun, 12 Apr 2026

  • Helen Seamons
    We Love: fashion fixes for the week ahead

    The Antwerp 6 are celebrated in a new exhibition, Gap presents Big Apple fits, and jewellery gets inspired by the tide

    Thu, 2 Apr 2026

  • Helen Seamons
    Oscars 2026: the red carpet trends

    The style winners at the 98th Academy Awards

    Mon, 16 Mar 2026

  • Helen Seamons
    Highlights from Paris Fashion Week autumn/winter 26: part 2

    Michael Rider sets the tone at Celine, Duran Lantink hits his stride at Jean Paul Gaultier and Matthieu Blazy takes Chanel to new heights

    Fri, 13 Mar 2026

  • Helen Seamons
    Butterfly effect: Chanel takes Paris by storm

    Matthieu Blazy builds carefully on his vision for Chanel while Louis Vuitton goes into the wild

    Wed, 11 Mar 2026

  • Helen Seamons
    Spring loaded: men’s wardrobe updates

    Tiny bags, big personality jumpers and more colour than a Hockney art show: new-season staples for a wardrobe refresh

    Fri, 6 Mar 2026

  • Helen Seamons
    Fresh threads: eight standout trends from the season’s key menswear collections

    Spring saw a return to tailoring, well-worn jeans and bold colour. Here are the top looks to inspire your summer wardrobe

    Fri, 6 Mar 2026

  • Helen Seamons
    King pins: stack your lapel with glitter

    There’s no such thing as too many brooches on your tux

    Fri, 6 Mar 2026

  • Helen Seamons
    We love: fashion fixes for the week ahead

    Paul Smith sets sail, Bridgerton-inspired jewels and the perfect spring-time sneaker

    Mon, 2 Mar 2026

  • Helen Seamons
    Highlights from London fashion week autumn/winter 26

    Celebrations at Erdem, Pony Kids at Simone Rocha, and a cameo appearance from the King

    Thu, 26 Feb 2026

  • Helen Seamons
    Why small glasses are making a big impact

    Pack away those chunky frames. Little coloured lenses are looking up

    Sun, 22 Feb 2026

  • Helen Seamons
    We Love: fashion fixes for the week ahead

    Designer totes, Savile Row comes to the high street and pearl encrusted trainers

    Fri, 20 Feb 2026

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